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Marketing Tools
Turn Heads on the Road: Using Buses & Vans as Powerful Marketing Tools
07.15.2025
Allison McDaniel
Marketing Associate

If you are looking for a creative and cost-effective way to promote your brand, it might be time to think outside the billboard and onto the road. At TESCO Bus & Van Sales, we know vehicles aren’t just for transporting people. They can also double as high-impact marketing machines that promote your business 24/7.

Whether you operate a shuttle service, a nonprofit, or a private business, wrapping your bus or van in branded graphics transforms it into a moving billboard that gets noticed.

Think of Your Bus or Van as a Moving Billboard

Maximum Visibility

A well-wrapped bus or van can generate thousands of impressions every single day. Whether it’s parked at a busy location, moving through city streets, or servicing an event, your vehicle will be seen by drivers, pedestrians, and potential customers across town. Unlike traditional ads that expire, a vehicle wrap works around the clock.

Cost-Effective Advertising

Compared to print or digital ad campaigns, a vehicle wrap is a one-time investment that can last for years. The cost per impression is remarkably low, especially when you factor in the durability and exposure of the wrap. Once your bus or van is wrapped, it becomes a self-sustaining advertisement that travels wherever you go.

Brand Consistency

From logos and taglines to vibrant colors and contact info, a custom vehicle wrap helps establish a strong, recognizable brand identity. Whether you have one van or an entire fleet, consistent branding reinforces trust and professionalism across your customer base.

Versatility Across Industries

We have seen customers of all kinds use their vehicle graphics to enhance their marketing. Here are just a few examples:

  • Hotels and Resorts. Shuttle buses with eye-catching graphics advertise amenities while transporting guests.
  • Health Providers. Mobile clinics and non-emergency medical transport vans display community services.
  • Churches and Schools. Branded vehicles build local awareness and enhance community outreach.
  • Corporate Fleets. Uniform vans reinforce the company image while at job sites or service calls.

Tips for an Effective Vehicle Wrap

To get the most out of your marketing vehicle, keep these items in mind:

  • Keep the message simple. Use large fonts and minimal text so people can read your message quickly.
  • Use high-contrast colors. Bold color combinations increase visibility from a distance.
  • Include contact information. Phone numbers, websites, or social media handles make it easy for people to reach out.

Trust TESCO with Your Next Bus or Van Purchase

At TESCO, we supply a wide selection of new and used buses and vans that are perfect for customization. Whether you need a small transit van or a full-sized shuttle, we can help you find the right vehicle to represent your brand and carry your message.

Let your vehicle work for you. Turn your next trip into a marketing opportunity with a customized, mobile billboard that puts your brand in motion.

Call TESCO Bus & Van Sales today at 800.227.3572 to speak with a sales representative or fill out an information request form to have an associate contact you. We look forward to helping you find the perfect vehicle and custom graphics!